Some brands that I've worked on
I take pride in dissecting complex marketing challenges, pinpointing friction points, and turning them into opportunities.
From leading global app marketing strategies for a fintech company to establishing growth engines for B2B SaaS teams, my work revolves around execution, precision, and constantly pushing beyond the usual routes.
I’ve built, scaled, and optimized — and I’m always looking for what’s next.
Global Fintech Growth
When tasked with growing users for a financial trading app, I delved into UI/UX principles and payment systems to refine the onboarding journey.
By addressing friction points and applying data-driven optimizations, I successfully improved the product and app adoption.
Afterward, I targeted similar audiences to scale growth with a product that was now better positioned for success, all while focusing on delivering a seamless experience aligned with our goals.
B2B Lead Generation
Building a lead generation system from scratch involved mastering marketing automation and CRM tools. I developed and executed a strategy that utilized these technologies to personalize and automate outreach, resulting in a significant increase in qualified leads and improved conversion rates.
This approach was centered on learning and applying new tools to drive scalable and sustainable growth.
I started my journey in an agency
In a fast-paced agency setting, I quickly realized the need to integrate ad campaigns throughout the marketing funnel to make them succeed.
By focusing on performance metrics, data analysis, and web development, I streamlined the path from ads to conversions. I also adapted to cultural differences across regions, creating tailored strategies that resonated in each market. This mix of cultural understanding and a data-driven approach boosted ROI and consistently exceeded client expectations.
Learning to connect campaigns with results through performance insights and funnel optimization has been key to delivering real impact.
My True Passion
Outside of work, I’m committed to continuous learning and personal growth. Exploring new subjects keeps me inspired and enhances my creativity.
In my personal time
I find joy in nurturing a thriving plant collection, creating a green sanctuary that offers tranquility and inspiration.
Regular gym workouts keep me energized and balanced, ensuring I bring a fresh and focused perspective to everything I do.
My Approach
For me, marketing is a mix of deep research, creative problem-solving, and rigorous execution. I approach every campaign with fresh eyes, diving into user data, testing unconventional strategies, and delivering measurable results.
Whether it’s refining a funnel or scaling lead generation, my focus is always on what actually works — no fluff, just results.
What Others Say
When we work together, you're not hiring a consultant, you're gaining a partner.
Rayner Lee
Customer Experience Manager, MOM
His attitude and work ethics had resulted in running many successfully digital marketing campaigns for his clients.
I would highly recommend Timothy as the person to go to if you have startup business or any business that requires more online presence. I am sure you will have a great time working with Tim.
William Lim
Digital Marketing Manager, SAP
I was impressed with Timothy’s ability to generate leads within short periods of time through Google and social media ads.
With attention to detail, he always made sure to meet the campaign objectives through the allocation of budget to various channels and ad campaigns with big data analytics.
Von Lim
Ecommerce Manager, PUMA Group
Tim is an intelligent and great person, he is very professional possessing strong marketing skill sets, and also project management as well. He managed Facebook marketing with superb plans and strategies, was my pleasure together with the same team with him.
A very great leader and a great friend to work closely with.